So what's a murmuration anyway?

Maybe you've been lucky enough to see a flock of birds, often starlings, create magical, mesmerizing shapes in the sky, called murmurations. The phenomenon becomes clear as thousands of individuals demonstrate"remarkable ability to maintain cohesion as a group in highly uncertain environments and with limited, noisy information." Aligned in some common purpose, each member moves in unison, no single leader calling the shots. Empathy, intention and action combine to produce something incredibly graceful. If birds can do it, why can't we? That's challenge inspires us at Starling Strategy, to tap into our natural desire to work together, often making rapid changes, to realize collective power.