So what's a murmuration anyway?

Maybe you've been lucky enough to see a flock of birds, often starlings, create magical, mesmerizing shapes in the sky, called murmurations. Somehow thousands of these individuals' "remarkable ability to maintain cohesion as a group in highly uncertain environments and with limited, noisy information," can move in unison, with no single leader calling the shots. It's empathy, intention and action at its most graceful. If birds can do it, why can't we? That's the challenge that inspired Starling Strategy, to tap into the natural desire to work together, often making rapid changes, to realize collective power. Each of Starling's clients has their own murmuration, a home base for our work together. Want your own? Schedule a free 45-minute consultation to discuss your needs and how we might be able to help.