Starling was initially approached by a small business with experience in global development - and many questions about why massive public funds in the space were so difficult for innovative companies to access. Once we researched and understood the problem, the next challenge was identifying and convincing companies - often in competition with one another - to work together in a coalition to build pressure for structural reform by public institutions.
From Slide Deck to Standalone Organization
Unlock Aid is now a stand-alone, sustaining c(3)/c(4) with a vibrant member community, and Starling has diminished its role accordingly, proud to have played a role incubating a critical effort for the global development space. Maybe you've got an idea for the next one? Let's talk.
What We Did
Through over 70 interviews, Starling researched the landscape of global development and aid to understand factors limiting innovation, impact and scale. Based these findings and our client's support, we designed an advocacy effort. Starling built a business plan for this alliance, recruited 20 initial founding members, established the 501c3 and c4, pitched foundations and successfully raised over hundreds of thousands of dollars from organizations such as the Skoll and Mulago Foundations. During the initial fundraising and recruitment, Starling also placed op-eds, developed a website and engaged policy-makers to jumpstart momentum for the nascent community.